WCL Brand Usage Guides
Guidance for approved partners and centres using the Westminster College London brand.
Use the WCL identity clearly and consistently
Approved partners should use Westminster College London branding in a consistent way across websites, printed materials, social media and learner communications.
Approved Brand Colours
These colours form the core visual identity used across the current WCL website.
Logo Usage
The official WCL logo should remain clear, legible and undistorted wherever it appears.
Use only approved logo artwork supplied by WCL.
Maintain sufficient clear space around the logo.
Do not stretch, rotate, recolour or alter the logo proportions.
Do not place the logo on backgrounds that reduce readability.
Digital & Social Media
Use consistent WCL naming, approved visual assets and clear partner identification across websites, landing pages and social posts.
Certificates & Marketing Materials
Only approved certificate templates and marketing artwork should be used when representing WCL qualifications or programmes.
Brand Assets
Approved partners can access official brand files and templates here once the final WCL asset pack is supplied.
No approved downloadable brand files are currently published.
The downloadable asset links are placeholders until WCL supplies the approved logo files, templates and brand guideline documents.